"At Amaryllis West End we wanted to create a boutique that rivalled that of beautiful London-based independent stores that can be found in the likes of Covent Garden, Chelsea and Kings Road. It was clear that we needed to curate collections from around the world to appeal to a range of tastes, styles and environmental considerations. Sustainability is at the core of what we do, we are all about slow fashion and choosing hero pieces that will last a lifetime in your wardrobe. Buy less, buy better and love it forever." Lynn Gilfillan - Director."
Amaryllis West End personally hand-curate everything that comes into the store each season, considering the latest trends and the current season. Collections complement each other cross-brand and are carefully considered, ensuring clients are choosing from the finest collections on the market today. 

Brands that can be found at Amaryllis include Mos Mosh. STELLA NOVA, D.A.T.E Sneakers, Sancia, Baum und Pferdgarten, Celia B and more.