{"title":"FLOOR","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFLOOR is unconventional women’s clothing\u003c\/span\u003e\u003cspan\u003e. An ideally \u003c\/span\u003e\u003cspan\u003eeclectic and discreet\u003c\/span\u003e\u003cspan\u003e woman. A woman with a fresh and lively impulse, free to express \u003c\/span\u003e\u003cspan\u003ea new femininity with spontaneity and irony\u003c\/span\u003e\u003cspan\u003e. Graphic lines and eclectic prints marry with luxe textures, all infused with a vintage undertone. \u003c\/span\u003e\u003cspan\u003eRelaxed and effortless, but no less elegant\u003c\/span\u003e\u003cspan\u003e,\u003c\/span\u003e\u003cspan\u003e this is our take on the essentials of a multitasking wardrobe, always with an eye on the \u003c\/span\u003e\u003cspan\u003evolumes\u003c\/span\u003e\u003cspan\u003e and originality of our \u003c\/span\u003e\u003cspan\u003ecolor proposals\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"floor-checked-jacquard-sweater","title":"FLOOR - CHECKED JACQUARD SWEATER","description":"\u003cp\u003eFLOOR - CHECKED JACQUARD SWEATER\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e45%ACRYLIC 35%NYLON 20%ALPACA\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eFLOOR is an Italian fashion brand celebrating understated confidence, originality and effortless femininity. Rooted in Made in Italy craftsmanship, the brand blends eclectic prints, refined textures and relaxed silhouettes to create distinctive pieces that feel both contemporary and timeless. With a commitment to sustainability, FLOOR works closely with local artisan workshops, favours natural and eco-conscious fibres, and rejects the fast-fashion model in favour of thoughtful collections made with care, quality and longevity in mind.\u003c\/p\u003e","brand":"floor","offers":[{"title":"XS","offer_id":56831955370370,"sku":null,"price":185.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":56831955403138,"sku":null,"price":185.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":56831955435906,"sku":null,"price":185.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":56831955468674,"sku":null,"price":185.0,"currency_code":"GBP","in_stock":true}]},{"product_id":"floor-round-neck-flower-jacquard","title":"FLOOR - ROUND NECK FLOWER JACQUARD","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFLOOR - ROUND NECK FLOWER JACQUARD\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e36%WOOL 34%NYLON 30%ALPACA\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eFLOOR is an Italian fashion brand celebrating understated confidence, originality and effortless femininity. Rooted in Made in Italy craftsmanship, the brand blends eclectic prints, refined textures and relaxed silhouettes to create distinctive pieces that feel both contemporary and timeless. With a commitment to sustainability, FLOOR works closely with local artisan workshops, favours natural and eco-conscious fibres, and rejects the fast-fashion model in favour of thoughtful collections made with care, quality and longevity in mind.\u003c\/p\u003e","brand":"floor","offers":[{"title":"XS","offer_id":56831962710402,"sku":null,"price":200.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":56831962743170,"sku":null,"price":200.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":56831962775938,"sku":null,"price":200.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":56831962808706,"sku":null,"price":200.0,"currency_code":"GBP","in_stock":true}]},{"product_id":"floor-round-neck-patchwork-sweater","title":"FLOOR - ROUND NECK PATCHWORK SWEATER","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFLOOR - ROUND NECK PATCHWORK SWEATER\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e45%WOOL 27%NYLON 27%NYLON 19%ACRYLIC\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eFLOOR is an Italian fashion brand celebrating understated confidence, originality and effortless femininity. Rooted in Made in Italy craftsmanship, the brand blends eclectic prints, refined textures and relaxed silhouettes to create distinctive pieces that feel both contemporary and timeless. With a commitment to sustainability, FLOOR works closely with local artisan workshops, favours natural and eco-conscious fibres, and rejects the fast-fashion model in favour of thoughtful collections made with care, quality and longevity in mind.\u003c\/p\u003e","brand":"floor","offers":[{"title":"XS","offer_id":56831967363458,"sku":null,"price":190.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":56831967396226,"sku":null,"price":190.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":56831967428994,"sku":null,"price":190.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":56831967461762,"sku":null,"price":190.0,"currency_code":"GBP","in_stock":true}]},{"product_id":"floor-sleeveless-checked-jacquard-cardigan","title":"FLOOR - SLEEVELESS CHECKED JACQUARD CARDIGAN","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSLEEVELESS CHECKED JACQUARD CARDIGAN\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e45%ACRYLIC 35%NYLON 20%ALPACA\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eFLOOR is an Italian fashion brand celebrating understated confidence, originality and effortless femininity. Rooted in Made in Italy craftsmanship, the brand blends eclectic prints, refined textures and relaxed silhouettes to create distinctive pieces that feel both contemporary and timeless. With a commitment to sustainability, FLOOR works closely with local artisan workshops, favours natural and eco-conscious fibres, and rejects the fast-fashion model in favour of thoughtful collections made with care, quality and longevity in mind.\u003c\/p\u003e","brand":"floor","offers":[{"title":"XS","offer_id":56831976800642,"sku":null,"price":180.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":56831976833410,"sku":null,"price":180.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":56831976866178,"sku":null,"price":180.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":56831976898946,"sku":null,"price":180.0,"currency_code":"GBP","in_stock":true}]},{"product_id":"floor-short-sleeved-polo-neck-striped","title":"FLOOR - SHORT SLEEVED POLO NECK STRIPED","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFLOOR - SHORT SLEEVED POLO NECK STRIPED\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e100%VIRGIN WOOL\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eFLOOR is an Italian fashion brand celebrating understated confidence, originality and effortless femininity. Rooted in Made in Italy craftsmanship, the brand blends eclectic prints, refined textures and relaxed silhouettes to create distinctive pieces that feel both contemporary and timeless. With a commitment to sustainability, FLOOR works closely with local artisan workshops, favours natural and eco-conscious fibres, and rejects the fast-fashion model in favour of thoughtful collections made with care, quality and longevity in mind.\u003c\/p\u003e","brand":"floor","offers":[{"title":"XS","offer_id":56831981289858,"sku":null,"price":145.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":56831981322626,"sku":null,"price":145.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":56831981355394,"sku":null,"price":145.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":56831981388162,"sku":null,"price":145.0,"currency_code":"GBP","in_stock":true}]},{"product_id":"floor-round-neck-multicoloured-stripes","title":"FLOOR - ROUND NECK PISTACHIO MULTICOLOURED STRIPES","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFLOOR - ROUND NECK PISTACHIO MULTICOLOURED STRIPES\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e32%ALPACA 30%WOOL 25%NYLON\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e8%ACRYLIC 5%MOHAIR\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eFLOOR is an Italian fashion brand celebrating understated confidence, originality and effortless femininity. Rooted in Made in Italy craftsmanship, the brand blends eclectic prints, refined textures and relaxed silhouettes to create distinctive pieces that feel both contemporary and timeless. With a commitment to sustainability, FLOOR works closely with local artisan workshops, favours natural and eco-conscious fibres, and rejects the fast-fashion model in favour of thoughtful collections made with care, quality and longevity in mind.\u003c\/p\u003e","brand":"floor","offers":[{"title":"XS","offer_id":56831983812994,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":56831983845762,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":56831983878530,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":56831983911298,"sku":null,"price":150.0,"currency_code":"GBP","in_stock":true}]},{"product_id":"floor-round-neck-multicoloured-stripes-1","title":"FLOOR - ROUND NECK MULTICOLOURED STRIPES","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFLOOR - ROUND NECK MULTICOLOURED STRIPES\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e32%ALPACA 30%WOOL 25%NYLON\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e8%ACRYLIC 5%MOHAIR\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eFLOOR is an Italian fashion brand celebrating understated confidence, originality and effortless femininity. Rooted in Made in Italy craftsmanship, the brand blends eclectic prints, refined textures and relaxed silhouettes to create distinctive pieces that feel both contemporary and timeless. With a commitment to sustainability, FLOOR works closely with local artisan workshops, favours natural and eco-conscious fibres, and rejects the fast-fashion model in favour of thoughtful collections made with care, quality and longevity in mind.\u003c\/p\u003e","brand":"floor","offers":[{"title":"XS","offer_id":56831988990338,"sku":null,"price":190.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":56831989023106,"sku":null,"price":190.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":56831989055874,"sku":null,"price":190.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":56831989088642,"sku":null,"price":190.0,"currency_code":"GBP","in_stock":true}]},{"product_id":"floor-jacquard-sweater-six-colours","title":"FLOOR - JACQUARD SWEATER SIX COLOURS","description":"\u003cp\u003eFLOOR - JACQUARD SWEATER SIX COLOURS\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e45%ACRYLIC 35%NYLON 20%ALPACA\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eFLOOR is an Italian fashion brand celebrating understated confidence, originality and effortless femininity. Rooted in Made in Italy craftsmanship, the brand blends eclectic prints, refined textures and relaxed silhouettes to create distinctive pieces that feel both contemporary and timeless. With a commitment to sustainability, FLOOR works closely with local artisan workshops, favours natural and eco-conscious fibres, and rejects the fast-fashion model in favour of thoughtful collections made with care, quality and longevity in mind.\u003c\/p\u003e","brand":"floor","offers":[{"title":"XS","offer_id":56832000328066,"sku":null,"price":210.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":56832000360834,"sku":null,"price":210.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":56832000393602,"sku":null,"price":210.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":56832000426370,"sku":null,"price":210.0,"currency_code":"GBP","in_stock":true}]}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0570\/1441\/9513\/collections\/images_c13d5080-868e-4414-a617-c7bedde3bc4a.png?v=1786184748","url":"https:\/\/www.amarylliswestend.com\/en-us\/collections\/floor.oembed","provider":"Amaryllis West End","version":"1.0","type":"link"}